Malar Publications Ltd, publisher of Malai Malar, is planning to start its FM radio foray into Chennai in August. It has hired Radio Mirchi’s Ramesh SK as the head of content.
“Preparations are underway to launch our first FM station in Chennai by August end,” informed Rajeev Nambiar, COO, Malar Publications. Malar has won licenses for FM operations in seven cities – Coimbatore, Madurai, Pondicherry, Tiruchy, Tirunelveli and Tuticorin.
Ramesh, who has 10 years of experience in the advertising industry, earlier worked with Lintas, Chennai as its creative director. Commenting on Ramesh’s appointment, Nambiar said, “I know Ramesh from his Lintas days. I call him a creative professor of radio who can articulate experience and learning in contemporary style. Ramesh is a person who considers local as hip and (knows) it can wear an attitude. As content head, he is the nerve centre of radio and we are happy to have him in our team.”
Ramesh said, “Radio offers a lot of promise both for the radio industry in general and for our brand in particular, considering the fact that we are truly a home grown brand in the context of FM radio being a very local medium.”

(Posted with web inputs) BTW, did any of you listen to Radio City. How is it? I still don’t know what Malai Malar’s radio will be called. Does anyone?