Reversible sarees and unnoticed campaigns


Photo lifted from here

I thought, what with such die-hard Jyothika fans, atleast one of them would have made a mention on the “totally reversible” Saree hoardings/TV Ads of RMKV Silks. I would have written that this whole RMKV – Jyothika’s wedding campaign (starting with the “guess what colour is Jyothika’s wedding saree” hoarding in Gemini Flyover) is turning out to be like David Beckham’s “media friendliness” when he tied the knot, but for the fear of being bashed up by the fans, I’ll reserve my judgement. ;)

13 Comments so far

  1. WA (unregistered) on August 9th, 2006 @ 9:28 pm

    Reversible sarees? Was gonna ask you if it cost twice as much but then I checked the article that you’ve linked to, appadiyo.

  2. Thad E. Ginathom (unregistered) on August 9th, 2006 @ 10:52 pm

    I have certainly noticed the Reversible Sari campaign, though not because of any person featured in it.

    My wife is worried to let me go to T Nagar by myself lest I spend lots of money on one of these!

    Yes! I am lucky enough to have a wife who tells me not to spend money in gold and silk!

  3. rads (unregistered) on August 10th, 2006 @ 3:00 am

    Boy, this hoarding of Jo’s has haunted me the whole of my trip last year. It became a challenge to find such a sari, that fit my budget tho’ :(

  4. Lavanya (unregistered) on August 10th, 2006 @ 8:30 am

    :) has it been getting to you too?! But yeah, have to admit that Jo does look very charming in those ads.

  5. R.S.Money (unregistered) on August 10th, 2006 @ 11:31 am

    Onseeing the Mrs. very eagerly enquired with RMKV the price; it is just Rs.65…only and my Mrs. lost all the enthusiam and interest in going for it.Since the enquirey is over phone I am saved of another 500 bugs for little shopping etc.

  6. Krithiga (unregistered) on August 10th, 2006 @ 7:39 pm

    WA: Am not exactly the right person to comment on sarees, but 65000 + is way too high.

    Thad E. Ginathom: Nice screen name. Consider yourself lucky.

    Rads & Lavanya: The hoardings are huge and one can’t possibly miss it. Plus I saw the ad on TV – yeah she’s very vibrant and refreshing.

    R.S. Money: Not only Rs.500, driving to Panagal Park RMKV showroom, traffic, parking problem etc, etc.

  7. visithra (unregistered) on August 11th, 2006 @ 9:01 am

    errr wouldnt it be heavy? hummm

  8. Krithiga (unregistered) on August 12th, 2006 @ 5:43 pm

    Visithra: AskJo!

  9. Mrs.Raghupathi (unregistered) on August 21st, 2006 @ 12:50 am

    Dear Sir,
    Your reversible saree is good. Your 50 colour saree is too good. Seeing the saree on the TV ads I was so longing to buy that. I had come alway last month and on enquiry i found that it is not everyone’s cup of tea. Only people like Jyothika can have it. I am sure ur reversible saree cost also would be same. So i am going to refrain from asking the price but just admire them.
    Anyway congrats for bringing such wave in the choice. Wish you many more such innovations.
    With Best Wishes,

  10. Bal Govi (unregistered) on August 24th, 2006 @ 10:05 pm

    Little pricey even Jo won’t go for it,if she is paying out of her pocket/Jacket.

    I believe eventually price will come down…. waiting for that moment


  11. Nandhini (unregistered) on August 26th, 2006 @ 7:50 pm

    My my, yes it is an absolutely beautiful looking saree and was really looking forward to treating myself to it on my forthcoming trip to India/Chennai for Diwali. But having looked at the price-tag Rs.69Gs, I think it’ll give it a miss :'(. Oh well nevermind, the dream was good whilst it lasted :) Would be good if something similar was created at a more realistic price.

  12. Chitraa (unregistered) on August 29th, 2006 @ 6:24 pm

    Jo in reversible saree is really beautiful.When th add was going even I thought of going fr it but after knowing the price….My God…..oh God…… I can go fr the saree at RMKV in reception silk even that toooooooooo is beautiful n I can very much afford it n treat me with it.Thanks to RMKV fr having good collection.

  13. Thad E. Ginathom (unregistered) on August 30th, 2006 @ 1:06 am

    twisting the topic somewhat, but is anyone taking bets on The Chennai Silks holding a Demolition Sale?. Or a Rebuilding Sale? Or a Staying Just As We Are Now Sale?

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