Naidu Hall goes for a brand makeover?

Naidu Hall is a well known apparel brand in Chennai. Started in 1939 to sell brassiers, they expanded into all sort of women’s clothing and have added kids and men’s section too in their stores. They have a good brand recall, so one wouldn’t expect them to go for a brand make over.

But that’s what they seem to have done. All their new hoardings in the past few months sport the new logo NaiHaa, which sounds silly to say the least. Why go for rebranding a good existing brand? And if you are going to re brand, why not chose something that is easily pronounceable (is that a word)?

Their website doesn’t contain any pages except for the logo, probably due to this domain name dispute. By the way, their annual sale is on for 10 days from Aug 27th.

5 Comments so far

  1. Deepa (unregistered) on August 25th, 2006 @ 10:16 pm

    sounds like “is it a dog?” :)

  2. phantom363 (unregistered) on August 26th, 2006 @ 12:02 am

    when i was a kid, ‘naidu hall’ was mentioned in a hush hush tone by the ladies of the house. men were never invited to go along with them. it used bring out titters among the male teens. such were our attitudes about 40 years ago. i don’t know if things have changed much. but i certainly did not have any problem going to the branch in t. nagar to get stuff per my wife’s specifications (blouses this time). yes, no matter what, it appears that ‘naidu hall’ has a strong brand identification and it looks like the company withering away a lot of goodwill built over the years. :(

  3. okonami yaki (unregistered) on August 26th, 2006 @ 4:17 am

    They were also responsible for creating weird chest shapes in women and equally weird expectatins among men for the day they hoped to enjoy mutual frontal nudity with a woman. The plump movie actresses who had on those naidu hall scaffoldings and appeared in those giant hoardings went on to affect the psyche of generations of (mostly) south indians. What is the new image supposed to convey ?

  4. phantom363 (unregistered) on August 26th, 2006 @ 5:54 am

    i agree oko. those movie hoardings looked more obscene than voluptuous. they did not push up your heart rate. you rather felt sorry for the supposed actresses they were meant to portray. thankfully, with the new screen print techniques, the concept of movie art hoardings has now disappeared (i hope). it definitely has in bombay! where the newly named mumbaikars get to see the endowments of their actresses shown ‘as is’ or rather ‘as is supposed to be seen’ ! :)

  5. Chenthil (unregistered) on August 26th, 2006 @ 2:19 pm

    Deepa, exactly. Nai Haa :-)

    Phantom – now the store is more diversified, so people can openly say I am going to Naidu Hall. No hush hush now a days.

    Oko – I am too young (at least this once) to have seen those hoardings. Current hoardings are of more real people.

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