Catchflix – India’s Netflix alternative
A couple of days ago, my sister-in-law, on a visit home from Bangalore, was mentioning to me a list of all the movies that she had seen recently. Since I am given to sudden spates of movie watching followed by several months of lethargy to go to a movie rental and borrow, I was profuse in my appreciation of her enthusiasm. She started laughing as I piled on the adjectives and added, “Hey, it is all catchflixed. You think I’ll go to a rental weekly and actually borrow all that?”
The name Catchflix is easy enough to associate with Netflix and therefore the approach that it promotes is evident. Like Netflix, Catchflix allows you to borrow through a website and have the movies delivered to and collected from your doorstep. The site indicates that you can hold on to a movie for three days at about 100 bucks, which is certainly cheaper than paying 70 for a day’s rental of the new movies.
Now, the interesting part: Catchflix is also available in Chennai. While I haven’t tried out the service yet, if the standards are like what the Bangalorean told me, then I guess the time to sit back and order movies has finally arrived.