Daylight robbery

Be warned if you’re heading to the food court at the Chennai CitiCentre. It’s 33 rupees for a plain dosa. 120 rupees for a tiny plate of pasta. 20 for a small bottle of water. And these are just the most affordable of the lot. Get a touch more exotic, and so does the bill. (Something tells me that a smart bank will soon put a formally dressed exec there offering finance options for your food bill.)

What gets me thinking is that it’s not the people who can afford it who spend time and money at malls like these. It’s the great Indian middle class. Looking for a temporary escape into an easily accessible world of make believe – bright lights, fast food, trendy clothes… And when they step out, really comes back with fangs bared. To bite. In the broad vicinity of the back pocket.

5 Comments so far

  1. Lavanya (unregistered) on May 27th, 2007 @ 10:25 am

    Manoj, 33 rupees for a dosa reminds me of Saravana Bhavan, which, for all its virtues, is a huge gobbler of that back pocket.

  2. vatsan (unregistered) on May 27th, 2007 @ 11:30 am

    so better idea is to open a resturant opposite chennai citi center offering cheaper food ;)

  3. shek (unregistered) on May 27th, 2007 @ 12:01 pm

    The Citi Centre mall can never be better than the good old Spencer Plaza.Only Landmark is good enough.Others(even Inox)are no good.

  4. Govar (unregistered) on May 28th, 2007 @ 9:04 am

    The fact that food sells at this price is testimonial to the fact that a market exists. Though I wouldn’t venture too often into this place for food, I could picture upper middle class people (wanting to do something on a weekend) spending a couple of litres of petrol to reach this place.

    There are a lot of DINK families with a big pocket Manoj. Lot of ’em out there in Chennai – and they can’t even spend money in bars etc. Money finds its way out of pockets. :)

  5. Anonymous Coward (unregistered) on May 29th, 2007 @ 12:41 pm

    Hey thanks for the news, hereafter I’d go to CitiCenter than Saravana Bhavan which charges Rs.85/- for dosai.

Terms of use | Privacy Policy | Content: Creative Commons | Site and Design © 2009 | Metroblogging ® and Metblogs ® are registered trademarks of Bode Media, Inc.