Krd Rys
For about a week now, at several strategic locations, there is a huge hoarding with a smiling Prakash Raj announcing Krd Rys, at an introductory offer of Rs.10 (against the intended price of Rs.16). In the picture, the Krd Rys is all white with touches of green and orange, and its container echoes the same colour scheme. According to Business Line:
Hatsun Agro Product Ltd has come out with `Krd Rys’– possibly the world’s first branded curd rice offering. The company owns brands such as `Arokya’ milk, `Komatha’ milk, `Santosa’ milk (targeted towards hotels and caterers) and `Arun Ice cream’ and launched `Krd Rys’ recently in some parts of Tamil Nadu.
`Krd Rys’ will be prepared entirely by machines in the company’s ISO and HACCP certified dairies. Hatsun operates four dairies at present in Salem, Kancheepuram, Nallur (Chennai) and Belgaum, Karnataka.
At an introductory price of Rs 10 for 275 gms, the curd rice is garnished with mustard, cashew nuts, raisin, green chillies, ginger, curry leaves and carrot.
The product will be available throughout the State in a few days, according to company officials. Details of the investment have not been disclosed but the thinking behind the launch of the product is evident.
Well, well…
Wow, how original! Mess-up the spelling and you become “creative”.
What happened to the pkl? (I tried to come up with a creative name for “oorgai,” but none seem to work. So I stuck with pkl(pickle) instead.)
The hoarding also shows a small sachet of pickle. The cost includes pickle also
What this has to with Chennai? I feel that this blog is slowly becoming an ad hub for various companies who are offering money to blog to these writers!! Come on guys come out of that a/c rooms and blog what the real chennai is all about, it does not always end with satyam, mayajaal, city centre, ads, hoardings….
I dont think they can make it a success. We people dont have a craze towards packed and freezed foods. Why 16 rupees?? you can get the same rice is avl for rupees in aaya kadai..More over our economy class is big and they need cheap food rather than hygeine food.
I dont think they can make it a success. We people dont have a craze towards packed and freezed foods. Why 16 rupees?? you can get the same rice is avl for rupees in aaya kadai..More over our economy class is big and they need cheap food rather than hygeine food.
wow it was really a gr8 pdt im looking for long time. actually im an food engg and i was trying to comeup with this project when i was in MTR but i left the co in a few months. moreover i wanna know more abt this pdt like shelf life and is there any possibility of export. now im usa if u can do that we’ll so grateful not only i the whole indian population here. im looking forward for ur feedback