Dear Saravana Stores


Ever since you put up this hoarding, I’ve been dying to tell you:
If you use anything niche, you must get it right. Evidently, researching the right way to wear a madisar did not figure in your ad budget. By the way, what is a sari like this doing on an ad like that?

12 Comments so far

  1. sreekrishnanv (unregistered) on July 5th, 2007 @ 7:16 pm

    oohhh Madisar is the problem … something strange with that ad …

    Leave vittachu Jamai and stuff with Madisaar … mandaelaye yaerala !

  2. Navneeth (unregistered) on July 5th, 2007 @ 7:41 pm

    I’m not sure if the PR Dept. at Saravana’s read MetBlogs, either.

    Doing it wrong is quite common in films. So, they must have thought that if people can bear it for two and half hours, why not for a couple of seconds.

  3. Thad E. Ginathom (unregistered) on July 5th, 2007 @ 10:04 pm

    I’m not intimately familiar with the madisar drape, but anyone who has lived in Mylapore would know that it goes over the left shoulder!

    For a store on the borders of West Mambalam, I would have though that knowledge should be even stronger!

    My theory as to what happened here (unless there are other problems with the drape)…

    The film was reversed. The designer wanted the figure on the left, chose that pic, which would not be right as the model would be facing outwards, and simply reversed it! Maybe they even thought that she should be waving with the right (rather than left) hand, and didn’t think of the sari.

  4. Govar (unregistered) on July 6th, 2007 @ 12:22 am

    Left. Or Right. Is that the problem? Does it really matter? I think for the second time, and still don’t have a clue how it really matters!

  5. Thad E. Ginathom (unregistered) on July 6th, 2007 @ 2:51 am

    given that it is a dress that no-one would be wearing unless they were really traditional, I guess it matters to its wearers.

    And If were marketing my shop, I’d take care not to offend a proportion of my customer base, or to make myself look stupid.

  6. annoynomas (unregistered) on July 6th, 2007 @ 9:24 am


    You exposed your secrets.
    You are a ‘Traditionalist’.
    A keen observer who likes to follow established ‘rules’ .

    Hope Saravana hears about your /////

  7. Thad E. Ginathom (unregistered) on July 6th, 2007 @ 4:14 pm

    Oh yes! I’m a traditionalist! What else do expect from a foreigner ?-)

  8. Mahesh R (unregistered) on July 7th, 2007 @ 1:48 am

    Is’nt the madisar worn either left or right depending on the community ?.

    I believe the Iyers wear it on the right and the Iyengars on the left.

    Women belonging to other non-brahmin communities too wear the madisar though usually during weddings..

  9. papu (unregistered) on July 7th, 2007 @ 5:27 am

    But why a Brahmin costume ?

  10. Mahesh R (unregistered) on July 7th, 2007 @ 6:51 am

    Why a ‘brahmin’ costume ?

    Either they were trying to attract the ‘brahmin’ shoppers or probably the copywriter/advertisement executives/creative heads were brahmins.

  11. ramki (unregistered) on July 7th, 2007 @ 4:00 pm

    Another pointless Ad… how many people actually wear madisar in this age? Even in so called Mylapore (and similar localities) , 90% of women (aged 40 and above) have long given up this costume. Saravana Stores need to get some people to do a reality check on current clothing trends and not hang on to old ideas to boost their brand.

  12. beachsundal (unregistered) on July 10th, 2007 @ 8:49 am

    While it is true that not many people wear madisar these days, it is one of the most traditional ways of dressing and something that is always bonded to the brahmin culture. From that context, the ad is indeed right but wearing it right or wrong is something that I do not know or noticed

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