It’s the fountain that gives middle class India a better lifestyle than its one earning member can afford.
A source of extra income which helps buy a saree for the lady of the house, a dress for the daughter, a cricket bat for the son and if not anything else, a smile for the man of the family.
On one of my recent excursions through the side roads of Nungambakkam, I found the most heart warming example of a side business. An ‘istri kaaran’ (man who irons clothes for a living) who was also into the real estate business.
But I didn’t just see an ad. I saw someone who believed there was a light at the end of the tunnel, and was making an effort to get there.
Cheers to this enterprising Chennaiite.