The lost art of handpainted cinema hoardings
This is about the launch of the book, The Nine Emotions of Indian Cinema Hoardings. It’s about the dying art of cinema billboard painting and the artists’ struggle to keep themselves afloat. These mammoth, hand-painted advertisements have all but disappeared from our streets as cheap, digital vinyl printouts take over. The book combines the wonder of cinema with the politics of seeing and analyses their uneasy relationship with commerce.
The show is in Chennai this Saturday, December 8, 7 p.m. at Ashvita Art Gallery.
The original artwork that was used in the book will be on show during the launch. The exhibition has completed a successful six-month run at the prestigious Kunsthal Museum, where it opened in conjunction with the Rotterdam Film Festival earlier this year. After a tour in India, the show will travel to London.