We are not talking about the local provision store hoarding foodgrains nor about the staple habit of buying kilo upon kilo of the ration store sugar and passing it on to all the families one knows. We are referring to the rectangular, coloured, lit, huge, coloured, fancy, huge boards that cover any view of the sky from a sixty degree angle.
When was the last time you went past Loyola College onto Mahalingapuram? The Loyola campus has always been the hoarding host and for years now we have been seeing those boards get classier and bigger. Now, I bet, from the Loyola gate upto the curve near the next junction (towards Mahalingapuram), there is barely a two-inch gap between hoardings. Hoarding hoardings if you like. And with the trafiic bottleneck that happens there every evening, someone’s been making sure people get their weight’s (yes, I know the word is ‘wait’ but please indulge wordplayers just this once wokay) worth.
I always thought that hoarding points were the Gemini Flyover and the Thousand Lights stretch of Mount Road and the Kotturpuram Bridge. But now, hoarding free points must be looked for I guess. A friend of mine, on a recent visit to Chennai, took one look at the hoardings near the Curzons junction and said, I’d forgotten that this was how I remembered Mount Road. Cryptic remark yes, but you know, the hoardings were what he remembered.
Isn’t it very distracting to look at the striking hoardings while driving? There are some regulations about the hoardings, which I shall check with ad men Vinod and CC. Meanwhile, tell me, do you find the many hoardings annoying?