The Mystery of Some Things

Some people, some places, some events simply leave you clueless. All you can do is shake your head in disbelief. No laws from your fat books or your fattened search history can help solve these mysteries. Such is the case of the staggering five (six?) floor structure that sits on Usman Road, right opposite the Panagal Park market. You cannot understand its mechanics any more than you can understand Chennai’s pleasant Agni Nakshatram in 2006 (“pleasant” – relatively speaking btw).

You’d expect clothes to sell less just after a festival right? Wrong!

You’d expect crowds to shop more on weekends right? Wrong!

You’d expect the entrance of a shop to be relatively air-friendly during a regular day right? Wrong!

You’d expect a majority of shoppers to come out of a store with one shopping bag or less right? Wrong!

Give me a whack on the head please (don’t volunteer all that soon, like I’ll actually let that happen!) and help me understand this place they call Saravana Stores. How does this place seem like such a beehive from the outside?

Surely it cannot be the DisneyLand facade that blocks half the road. Nor can it be the quality of goods because I heard a number of ex-shoppers tell me that the goods are anything but durable. You could argue for its pricing and I might nod my head. But you know what I think? They must have really good air-conditioning.

7 Comments so far

  1. Sathish (unregistered) on May 9th, 2006 @ 4:47 pm

    I think people are out there studying how to do large format retailing!!!

    Kishore Biyani of Pantaloons had written in Business line that during his initial days he spent a lot of time at Saravana Stores in Ranganathan street to understand large format retailing.

  2. Hyde (unregistered) on May 9th, 2006 @ 5:32 pm

    Or a real-time advertising format for the air-conditioners they sell?

  3. bharat (unregistered) on May 10th, 2006 @ 6:56 am

    How they manage to sell stuff at a price lower than MRP is the million dollar question. I heard they also do hair services at highly discounted rates. Is it true?

    And you sure that’s THE store’s site? looks more like a link farm.

  4. bharat (unregistered) on May 10th, 2006 @ 6:58 am


    This btw, is the 500th comment on chennai metblogs. :)

  5. Lavanya (unregistered) on May 10th, 2006 @ 10:38 am

    @Bharat: Yeah, it does look like a link farm, hmm….let me see if I can locate the real one (if there is one that is).

    Comment number 500? :O

  6. bharat (unregistered) on May 10th, 2006 @ 11:04 am

    abt the website, I don’t think it’s gotten into the online scheme of things. If they do, folks like google better watch out. ellaathulayum kaala vechchuduvaanga! :P

    And, don’t you have any freebies/incentives for comment-stones?

  7. Kaps (unregistered) on May 10th, 2006 @ 12:27 pm

    I think this is the correct URL for Saravana Stores:
    (Not sure whether this one belongs to the splinter group).

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