Teaser Ads at Chennai

In the recent past Chennai has seen a number of Teaser Ads. I referred to www.agencyfaqs.com to know what people have to say. Here are some thoughts on Teaser Ads from this site :

“teaser campaigns are a bit like lemon. If you squeeze them too much they become bitter. One should quickly take out the juice and make the lemonade (as in the main campaign), rather than squeeze it drop by drop till it becomes too sour for anybody’s liking”

“Teaser ads are not cash cows in terms of immediate sale, but if u notice they are alwayz at the top of the mind…so hope u got the point..”

“Teasers tease the consumers and do stimulate to buy provided it is a launch product or a new sensational stuff. Gums are fun to chew and get better on chewing more but loose the juice on chewing too long.”

I remember coming across three teaser ads at Chennai. The first one :

Teaser Ad 2

This happened to be an ad for Fitness one club, which is revealed by the hoarding :

Teaser Ad

Chennai saw the next teaser Ad screaming ” Sunday’na Rendu” with a visual of husband and wife. Ultimately it happened to be the Ad for Dinamalar offering two editions to the readers on Sunday.

Now in the last 2 days, all over the city hoardings and even the buses carry the ad which goes like this :

1. A woman saying in tamil ” avaru mattum thaan daily thanniya, naanum thaan daily thannee”
2. A man saying in tamil ” ini daily thanne thaan”
3. Two children, a boy and a girl, say :”appavum ammavum daily thanneena, naangalum daily thannee than”

Teaser Ads at Chennai

Teaser Ads at Chennai

I don’t know how long this advertisement campaign will last.

Now there will be discussion in blogs on this ad, photos will be seen in flickr, articles will be seen in tamil magazines on this ad and may be even in The Hindu Metro Plus. .

Can any one guess what is the product. Is this an ad for some brand of mineral / bottled water ?

Incidentally, the two photos of the hoarding of fitness one ads posted in flickr has received maximum no of views at 1204 and 907 views til date

9 Comments so far

  1. Keerthivasan (unregistered) on June 11th, 2006 @ 7:25 am

    I’ve seen big companies still doing direct advertisement. Tamil people dont quickly understand these gimmicks (indian public for that matter). If thats only for the few north indian crowd and the elite crowd in chennai, they are sure to miss business. Few ads are hindhi written in english “Cool Baal ! Cool Style”.. thats fine anywhere in a Hindhi speaking place. Not TN.

    As far as the FitnessOne Ad’s are concerned, they could have done much more creative.

    I have admired a few advertisement hoardings from Nalli, RMKV. Direct ones. But truly amazing.

  2. G V Balasubramanian (unregistered) on June 11th, 2006 @ 9:05 am

    Thanks for visiting Keerthivasan and comments. I am tempted to write a blog on the hoardings which impressed me. I decided to defer for some more blog to come from other authors.

  3. Arun (unregistered) on June 11th, 2006 @ 4:19 pm

    The brand name is “Daily”. That is quite obvious…

  4. david (unregistered) on June 11th, 2006 @ 7:28 pm

    hi gv. nice post. have been intending to do one on some of the bill boards i liked but haven’t got round to it yet! the purpose of the teaser is to excite curiosity, and therefore the make more effective the final announcement of the product or service. the challenge, of course, is in the timing so that the lime juice doesn’t turn bitter! hutch did that very well with their teasers if you remember. fitness one too was very noticeable and had impact, but with strong sexual innuendoes. the hutch ads proved that you could be very effective, end even capture the imagination of the people (vanakkam!) without having to resort to sex. lets hope we get to see more such ads that, if really of good quality, can actually be enjoyed while serving a commercial purpose.

  5. nandhu (unregistered) on June 12th, 2006 @ 5:24 pm

    ya the stress is on DAILY not water. so mineral water is defenitely out.

  6. Ram (unregistered) on June 12th, 2006 @ 9:42 pm

    I think it is ‘Daily’ Mineral Water.

  7. Ram (unregistered) on June 13th, 2006 @ 12:26 pm


    The first teasing ad was… pulliraja.

  8. david (unregistered) on June 15th, 2006 @ 12:55 am

    Anyone remember the Prime Roaster teaser ads?

  9. G V Balasubramanian (unregistered) on June 15th, 2006 @ 9:15 am

    Yes david. Could not recollect the exact phrase. Googled and found a report of Primer Roaster Ads in The Hindu of Nov 2003 http://www.hinduonnet.com/thehindu/mp/2003/11/03/stories/2003110300260400.htm

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