The Nilgiris experience

Have you seen how the refrigerators look in ads? Eggs, jam, soft drinks, bread and fruits are kept in such a way that even if you aren’t hungry, you want to have a bite. At my parents’ home the fridge never looked like that. The big vessel containing the dosai maavu for the week simply ruined any attempt to make the fridge look good. I always yearned for a fridge that looked as good as in the ads, and so this Sunday morning I stopped at the Nilgiris supermarket on Poonamalee High Road, a few metres from Ega Theatre.

I have been to supermarkets before, but Nilgiris is way better than the average neighbourhood supermarket. What it almost did was renew my interest in cooking. The food items – the jams, the marmalade, the mayonnaise, the sauces and the syrups are so neatly packed that you just want to have a bottle of each. In spite of my valiant attempts to resist buying stuff I don’t need, I did end up buying quite a bit.

Nilgiris must be boon for the Chennai’s businesswomen, who amidst a hectic work routine have to ensure a great meal at home for the kids and husbands. It must also be a culinary paradise for the yuppies, who get wide-eyed at the branded stuff that occupies almost every shelf of the supermarket.

I got stuff that I could not have dreamed of getting from the supermarket across the road from my home in Triplicane. Ex: Fish pickle and broken wheat bread loaf. They aren’t exactly a combination but now that I have tasted both, separately, I know that sooner or later I am going to again stop at a Nilgiris outlet.

Let me also get in a word about the atmosphere. It does get a bit cramped as you push your trolley to fetch your weekly requirements, but I hardly minded that. As a first timer, I had a lot to gape at. I would be able to put my point across better with photographs I think. Well, there was also a bonus. A supermarket is the last place you would expect to find stunning women, but they were all there.

Nigiris is also a haven for snack eaters. To the corner of the supermarket, there is a counter for cakes and puffs and the like. I didn’t get any of those, but by the looks and crowd in the front of the counter, I guess they were sumptuous. I did get chips and kadala mittai.

Another area where Nilgiris is head and shoulders about the average supermarket is its cold storage. Here’s where I would shop if I were a guy who ate food out of packets and cans.

When I got back home, I tried to arrange the stuff just like in the ads. They did make the fridge – now all of 10 years old – look better. But I would need something more than Nilgiris to make my fridge look better.

2 Comments so far

  1. irfan (unregistered) on November 24th, 2006 @ 10:47 am

    When I used to be in chennai before going to New York… parents would go shopping to Nilgiris and Vitan especially. I would be going along with them, that was some good times. I had never seen a supermarket before where you can just go and pick out stuff all by yourself and no one to tell you that heyy.. stop it and dont touch. I would get this and that.. pull from shelfes things that looked good but being a kid didnt know what they were or if they were good for me. As I would be pulling and placing them on the cart, mom would be doing just the opposite, putting things back :-)
    Who knew that science was in the works that point…. for every action, there is an equal and opposite reaction. lol

    This post brought back some memories though your experience is relatively new however. Thanks

  2. Mehak (unregistered) on November 24th, 2006 @ 11:37 am

    I some how ppl feel here prefer Spencers…which according to me is the worst as i’ve had some real bad experiences with the stuff there…
    Nilgiri’s is def the Best….I visit the one in Besant Nagar…& am pretty royal to this grocery chain..loved them in Bangalore too…

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