Bond is in Town

Bond is in Town

This Hutch Bill Board can be seen in different parts of the city.

The campaign Bond is in Town coincides with FIPB clearance for Vodafone acquiring Hutch in India. What the campaign signifies with a Champagne glass with the type of tea glasses you see in Chennai tea shops, surrounding it.

An Hutch insider tells me that the campaign is started after Vodafone acquired Hutch. Vodafone is from U K, the land of James Bond. Further, Hutch is targeting the “Bottom of the Pyramid” , the common man for expanding its business.

3 Comments so far

  1. Keerthivasan (unregistered) on May 13th, 2007 @ 10:27 am

    GVB Sir, there’s another one on the Cenetoph road, where a real Ambassador car slams out of the hoarding board. Simply amazing creativity !

  2. Vivek (unregistered) on May 14th, 2007 @ 3:42 pm

    The Ambassador one in Cenotaph Road – Anna Salai junction on is far better …
    absolutely mind blowing !! you should put that pic here too .. :)

  3. Raj (unregistered) on May 15th, 2007 @ 7:01 pm

    This an amazing piece of creativity i see this week

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