The Bond is in Town, and how ?

Hutch - Creative Ad

This is in continuation to This Post. This one is found in Cenetoph Road. If you haven’t got the idea yet, then Click on the picture and Zoom in. You will find one half of an Ambassador car, blasting out of the billboard.

Why Ambassador, you may ask. Well, probably, they cant afford a BMW for this. All an advertiser requires is a few seconds of attention to tell what he has to say. This one gets the attention, with an eye-brow rise.

It is a different fact that most Chennaivaasis wouldn’t buy the wallpapers / ringtones at a great magnitude. And I don’t think Hutch expects that as well. This is just a Branding exercise, and certainly a very creative one.

1 Comment so far

  1. Govar (unregistered) on May 21st, 2007 @ 10:14 pm

    I guess it’s a GREAT idea coz that Amby – if it is one of the 70/80 ones – would probably cost 20 grand the whole thing while the billboard charges per month would be in lakhs.

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