Voices against the visual pollution of Chennai


So cluttered is our city with billboards that it seems that we’ve finally run out of space. I saw this at Gemini flyover last evening. Adding to visual pollution, and the traffic on road.

And it’s only going to get worse if we don’t raise a voice against it now. I don’t think anyone wants a skyline that has less sky and more advertising lines.

So if you’re in agreement, add your words of support below, with your name and area of residence. I believe that if it gathers enough momentum online, other media will support it as well. And don’t forget to ask as many of your friends as you can, to throw their weight behind this effort.

21 Comments so far

  1. Kokki_jacobus (unregistered) on June 7th, 2007 @ 12:36 pm

    btw, is the above hoarding a mobile one? if so, its definitely going to be a big distraction when its moving around in the traffic..

  2. tsk tsk (unregistered) on June 7th, 2007 @ 1:15 pm

    hoardings is a business that is mostly run by politicians or their associates. As usual the business is not transparent.. So.. its gonna be difficult to downscale it..

  3. Dhans (unregistered) on June 7th, 2007 @ 1:53 pm

    Its really worse to be in such situation they run-out of advertising space and encouraging mobile adds like this.
    These mobile adds are growing like anything, i really wonder if they have the proper permission to do this, or they should be banned.

    Our politicians are not bold enough to touch this part of the business either they are involved directly or because of the bureaucracy.

  4. V.Varadarajan (unregistered) on June 7th, 2007 @ 1:54 pm

    Anything if it exceeds a limit becomes a poison.

  5. Mahadevan (unregistered) on June 7th, 2007 @ 2:21 pm

    I feel ads in chennai are better than any metro and this form of advertisement is good business and also adds lot of quality to the ads line.

  6. NT Nathan (unregistered) on June 7th, 2007 @ 4:15 pm

    Visual polluion or not, many of the hoardings in Chennai are unsafe structurally speaking. Occasioanaly we read news about collapsing structures, causing injury and death to passersby. Mobile hoardings will further aggravate traffic situation in Chennai, which is already bursting at seams.

    Hence they should not be allowed to proliferate.

    Unfortunately exercising control on such things will remain a pipe dream, thanks to the nexus between business, beauraucracy and politics.

  7. ankit (unregistered) on June 7th, 2007 @ 6:31 pm

    I dont think that Chennai is having any such problem. Hoarding gives a better look to a city. the lights on Hoarding add colours to city night life. I do agree that such hoardings should not be near airport as it distracts the pilot but its good to have it in city. Check out cities in developed countries and you will see a row of neon lights. I dont have any such complains

  8. Keerthivasan (unregistered) on June 7th, 2007 @ 7:25 pm

    Visual Pollution !!! We have so many other things to worry about..

    I personally like these advertisements and hoardings..

  9. Navneeth (unregistered) on June 7th, 2007 @ 8:26 pm

    What’s with this sickening fascination with the “developed, indutrialised (robotic, mechanical,boring, artificial, neon-yuck-lights filled) western cities” anyway?

    Anyway, here’s my “signature,” irrespective of whether political involvement makes this a pipe-dream or not.


  10. Thad E. Ginathom (unregistered) on June 7th, 2007 @ 11:25 pm

    The first posters to ban?

    The political ones.

    No, of course it isn’t going to happen….

  11. Govar (unregistered) on June 9th, 2007 @ 2:44 am

    Such mobile ads are popoular around the world. I’ve seen lots of such ads near popular malls in Mumbai. It’s the running out of space that makes ad folks go this way. It’s the cost and the flexibility to change the display and be mobile. Huge hoardings costs lakhs of money – and they are fixed at one place among all other billboards. In contracts, a vehicle with a display can keep roaming aroundd whereeever there is less ‘ad clutter’, and also target places where there are chances of good crowd – for example near the stadium near the cricket match.

  12. Thad E. Ginathom (unregistered) on June 9th, 2007 @ 7:37 pm


    I doubt it. I suspect that the public of most cities in most countries would be happy to have none of them.

    Effective, to some extent, even subliminally, even to those who hate them, yes.

    And that’s why they’ll still be here: they make money. But popular? No.

  13. sachin (unregistered) on June 10th, 2007 @ 12:22 am

    @Thad E. Ginathom

    In your diatribe.. with ‘popular’ you are referring to malls or billboards?

  14. Thad E. Ginathom (unregistered) on June 10th, 2007 @ 2:23 am

    Billboards, if you mean me…

    Well-planned and constructed malls are great: I’m a shopaholic!

  15. tsk tsk (unregistered) on June 11th, 2007 @ 12:40 am


    Totally disagree with you. Its not that the public in any city likes or dislikes advertising. Infact to a large extent, good advertising is welcome. And alot ppl enjoy the glitz and glamour associated with ads & neon lights.

    I doubt times square, oxford street, champs elysee, sunset boulevard or nariman point or still gemini flyover would have the same identity without the ads and neon lights around it..

  16. Joseph (unregistered) on June 11th, 2007 @ 1:57 am

    Ads are very dangerous and threatening to human lives nowadays. Should make restrict and severe restrictions upon Ads in the future.


  17. Anand (unregistered) on June 11th, 2007 @ 6:13 am

    I agree with the above comments, there are too many hoardings – mostly political andthey make the city ugly.

  18. Ari (unregistered) on June 12th, 2007 @ 4:01 pm

    Visual Pollution: Advantage to political parties for using all billboard space in every corner of Chennai and its suburbs. Why hasn’t anyone questioned that?

  19. Ratan Jhaveri (unregistered) on June 13th, 2007 @ 10:15 am

    I totally 100% agree with what Mr. Manaj Jacob Sir is saying. It is making the city polluted with distractions only. As advertising persons we must protest against this mess of pollutions.
    Ratan Jhaveri,
    Vishwakarma Communications
    Chennai City

  20. Anonymous Coward (unregistered) on June 15th, 2007 @ 4:45 pm

    //I totally 100% agree with what Mr. Manaj Jacob Sir is saying. It is making the city polluted with distractions only. As advertising persons we must protest against this mess of pollutions.//
    Dear Ratan,
    How come you are a copy-writer? First learn English, Then you can support Mr.Jacobs and his Holy cause.

  21. Thad E. Ginathom (unregistered) on June 16th, 2007 @ 6:04 pm

    Oxford st is not full of billboards like Chennai is.

    Such things are controlled in London.

    So I think you are not an expert, tsk tsk.

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